At GPE we believe that the whole is greater than the sum of its parts; as a collective, we achieve more. That’s why ‘Greater Together’ as our brand story perfectly sums up our personality.
We’ve reflected on how we operate as a business and the brand pillars we live by. Each pillar is aligned with GPE’s core areas of focus and expertise but all come together to create a GPE we can be proud of.
Greater Choice. Trusted Partner. Driving Innovation. Future London.
These brand pillars are the heartbeat of GPE and enable us to meet evolving customer expectations for choice, flexibility and service whilst building a deeper connection with our partners, customers and communities.
The evolved brand reflects our shared values, drive and focus in delivering our purpose - unlocking potential, creating sustainable space for London to thrive.
The world is changing, the game is changing and London is changing. In this period of transition, we have been delivering on our stated intention to design sustainable, flexible spaces in this great city, innovating to meet evolving demand. Now is the time for our brand to evolve and better reflect the business as it operates today, with a more customer-focused voice putting us in the strongest position for the future.
Who we are
The word 'great' is both core to our heritage and plays a central role in our future. Great people, great potential, great properties, great partners... this is who we are.
We are Greater Together.
Our brand pillars
We live by our pillars. Aligned with our core areas of focus and expertise, the four pillars are the foundation for our approach, confidence, and commitment to creating sustainable space for London to thrive.
